Confessions of a Relationship Manager - The Beginning

Confessions of a Relationship Manager - The Beginning - In a recent IT career, I had the amazing role of "Relationship Manager." What's that you ask? Good question and if you asked it you're not alone.
A little secret: Many of the people I encountered every day were puzzled by the term. Even many of my colleagues (and a couple of other Relationship Managers who shall remain nameless) were unable to fully describe the role. How's that for nebulous? The only people that I can say always grasped the term (aside from my management) were the leaders in the business units. The executives who were focused on profitability and business operations always *got it*.
So why the difficulty for the others? I think the reasons were two-fold:
1) Lack of marketing messaging. (Large internal IT typically fails in that regard, especially to itself).
2) They didn't need the value.
Point number 1 is largely self-explanatory. Point number 2 requires a little more explanation and it relates directly to IT alignment.
I'll expand on this topic in my next post.